Project-Based Pedagogy

The DNA of ESP

At ESP, a communication school based on project-based pedagogy, students learn in real situations. Through agency competitions and projects supervised by professionals, they develop both skills (creation, strategy, content, media) and key soft skills. Objective: to enhance employability and professional integration through internships, apprenticeships, and then first jobs.

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Les campus de l'ESP

ESP Paris

9 rue Henri Bocquillon 75015 Paris

01 47 27 7749

contact.paris@espub.org

Metro line 8: Stop Boucicaut or Felix Faure

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Project-Based Pedagogy

The DNA of ESP

Discover Our Programs Download the brochure

Team Competitions

A strong marker of project-based pedagogy

A strong marker of project pedagogy, each year, students work on competitions in teams called 'agencies'.

They provide a unique opportunity to experience real working conditions in an agency: building a professional-level recommendation, from brand analysis, through communication target analysis, to the choice of communication means and the creation of mock-ups. The finalist teams present their recommendations in front of the advertisers.

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Competitions

Some partner brands

The true DNA of our schools, the latest competitions have been marked by beautiful projects brought by brands such as SNCF, TF1, FDJ, Lego, Doritos, Lipton, Universal, Cointreau, Asahi, Opéra National de Bordeaux, Crédit Agricole, and Ferrari.

« What I really enjoyed during my Master's years were the competitions. We truly live as if we were in an agency: it's concrete, we work on a brief and present a recommendation to real clients. »

Justhian Mbumba (ESP 2024), Creative Strategist at Brainsonic

Eric Campos, Director of Societal Engagement at Crédit Agricole, praises the work of ESP students

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Skills Expected by Recruiters

Real Projects

At ESP, a communication school committed to project-based pedagogy, these competitions also serve as a training ground for the skills expected by recruiters. Beyond technical know-how (DA, strategy, social & brand content, media), our programs develop key soft skills: curiosity, teamwork, interpersonal skills, public speaking, and the ability to persuade. Worked on through real projects, pitches, and exchanges with professional speakers and advertisers, they enhance the employability and professional integration of our students in internships, work-study programs, and their first jobs. Each year, a committee of experts praises the quality of this approach and the human maturity of our graduates, a true asset in the communication job market.

The video case of the winning team for Fredo – Com' for Climate 2024