Bachelor 3
The Bachelor 3 Event Management program aims to deepen the strategic approach and marketing challenges while developing operational skills in event communication, media relations, influencer management, and public relations.
In 1 year, in alternating format
Organizing a product launch, orchestrating an influencer campaign, or negotiating press coverage: this specialization combines communication strategy and practical implementation. This 3rd year, certifying and 100% in alternating format (apprenticeship or professionalization), allows you to master event communication, media relations, influencer management, public relations, and brand e-reputation through workshops and client cases. In the end, you will know how to manage a 360° setup and engage journalists, content creators, and audiences around a project, with clear objectives, budgets, and KPIs.
A true marker of the spirit of ESP, 3 competitions punctuate the year and allow you to work on real-life business cases during intensive sessions. All cases are concrete, and the briefs are directly presented by the advertisers (partner companies), ideal for testing your skills in real conditions.
Alternating (4 days in the company / 1 day at school)
Paris, Bordeaux, Lyon, Toulouse, Nantes, Lille
Outside Parcoursup
RNCP Title 40912 Cultural and Event Project Manager
Expertise, experiences
To help you better envision this event management training, we offer you an overview of the training and a glimpse of the many career opportunities.
A true marker of project-based pedagogy, competitions allow students to confront real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client.
Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
For a week, students learn to design initiatives to attract, engage, and retain audiences around an event or cultural project.
A week to understand the different facets of event management: brands, culture, sports… and to grasp the strategic issues of each sector.
Students develop a committed project, from the idea to its implementation, working on strategy, organization, and communication.
For a week, students imagine and design an immersive cultural experience, working on the concept, the journey, and the user experience.
One training, multiple professions
The Bachelor in Event Management prepares you for many professions in organizing, producing, and managing events. Discover an overview of the opportunities available after the training.
A curriculum designed to make you operational in the event management professions. Skills, hands-on experience, and a certified title: everything is in place to facilitate your professional integration.
of professional experience
in real cases
of level 6
of professional experience
in real cases
of level 6
Are you wondering if
The answer is yes if...
You enjoy organizing, coordinating, and imagining events that leave a lasting impression
You appreciate coordinating with different stakeholders to advance a project
You wish to learn on the ground, in a company, while developing your skills
You are looking for training with projects to gain experience and be operational quickly.
You want to learn with speakers from the events sector
Are you wondering if
The answer is yes if...
You enjoy organizing, coordinating, and imagining events that leave a lasting impression
You appreciate coordinating with different stakeholders to advance a project
You wish to learn on the ground, in a company, while developing your skills
You are looking for training with projects to gain experience and be operational quickly.
You want to learn with speakers from the events sector
Join the School of Advertising