Bachelor 3
The Bachelor 3 Advertising Creation prepares you to transform a concept into a campaign.
In 1 year, in alternating format
Want to transform an idea into an image, a film, or a campaign? The Advertising Creation specialization immerses you in the heart of the Artistic Director / Copywriter duo: advertiser briefs, creative sprints, filming, and post-production shape the year. You explore graphic design, motion design, and social media content to master the entire creation chain of a campaign, from insight to multi-format deliverables (print, digital, short video).
This 3rd year takes place exclusively in alternating format (apprenticeship or professionalization) to anchor your skills in missions at an agency or with the advertiser.
Alternating
Paris, Bordeaux, Lyon, Toulouse, Nantes, Lille
Outside of Parcoursup
RNCP Title 39974 Project Manager in Web Marketing and Digital Communication
The DNA of ESP
A true marker of the spirit of ESP, 3 competitions punctuate the year and offer you the opportunity to work on real-world business cases during intensive sessions. All cases are real and the briefs are presented directly by the advertisers (partner companies), to confront you with industry requirements and enrich your professional portfolio. At the end of the program, you leave with a solid portfolio, ready for your first contract in an advertising agency or to continue in the Master's in Art Direction & Digital Design at ESP.
Expertise, experiences
To help you envision yourself in the Bachelor in Advertising Creation, discover the highlights of the training as well as an overview of the many opportunities in the fields of creation, advertising, and communication.
A true marker of project-based pedagogy, competitions allow students to tackle real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client. Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
For one week, students discover the basics of web and interface design: conception, ergonomics, user journey… A workshop to learn how to create clear and effective digital experiences.
An immersive week to learn how to design and produce video content: writing, shooting, editing… Students create their own formats in line with the codes of communication.
For a week, students explore production techniques: print, communication media, technical constraints… A hands-on workshop to understand how to bring their creations to life.
ESP is committed to raising students' awareness of societal issues that shape our world today. Therefore, each year, students must work on "a great cause." Whether in the form of a competition or a humanitarian or ecological project, our students aim to activate their knowledge in the service of societal action. Among our partners: Sea Shepherd, Salvation Army, GoodPlanet Foundation
One training, multiple careers
The Bachelor in Advertising Creation opens the door to many careers in the fields of creation, advertising, and communication. Here is an overview of the possible opportunities.
A curriculum designed to make you operational in the communication professions. Skills, experiences, and a certified title: everything is in place to support you towards successful professional integration.
of professional experience
in real cases
RNCP
of professional experience
in real cases
RNCP
Are you wondering if
The answer is yes if...
You want to develop your creativity and design impactful concepts for brands.
You want to find strong ideas and turn them into campaigns for brands
You want to learn in a company, be paid, and directly apply what you see in class
You respond to real briefs, just like in an agency, and present your recommendations to professionals
You want to gain concrete experience and develop skills sought after by recruiters
Are you wondering if
The answer is yes if...
You want to develop your creativity and design impactful concepts for brands.
You want to find strong ideas and turn them into campaigns for brands
You want to learn in a company, be paid, and directly apply what you see in class
You respond to real briefs, just like in an agency, and present your recommendations to professionals
You want to gain concrete experience and develop skills sought after by recruiters
Join the School of Advertising