Communication & advertising

Bachelor 1 & 2

The Bachelor in Communication & advertising allows you to understand all the mechanisms and professions of communication, marketing, and digital over two years before specializing in the third year.

Apply Contact us

Acquire the basics of communication

In 2 years, in initial

General and operational program, built in connection with communication professionals, this curriculum allows for a comprehensive view of the sector's professions.

Students tackle the fundamentals of marketing and communication, brand strategy, content creation, media and digital, while developing project management skills. Through courses, practical workshops, and projects with companies, they learn to design communication devices tailored to real-world challenges.

The immersion in the company begins in the 1st year with a minimum 2-month internship, then 4 months in Bachelor 2. A balance between theory and practice to build a professional and progressive path.

Training rhythm
Initial training (full-time school) 2-month internship in the 1st year then a minimum of 4 months in the 2nd year.
Campus
Paris, Bordeaux, Lyon, Toulouse, Nantes, Lille
Admission
Post-bac - outside Parcoursup

What are the career opportunities?

One training, several professions

Communication & advertising

Bachelor 1 & 2

The Bachelor in Communication & advertising allows you to understand all the mechanisms and professions of communication, marketing, and digital over two years before specializing in the third year.

Apply Contact us

Acquire the basics of communication

In 2 years, in initial

General and operational program, built in connection with communication professionals, this curriculum allows for a comprehensive view of the sector's professions.

The immersion in the company begins in the 1st year with a minimum 2-month internship, then 4 months in Bachelor 2. A balance between theory and practice to build a professional and progressive path.

Training rhythm
Initial training (full-time school) 2-month internship in the 1st year then a minimum of 4 months in the 2nd year.
Campus
Paris, Bordeaux, Lyon, Toulouse, Nantes, Lille
Admission
Post-bac - outside Parcoursup

Les étudiants de l'ESP Lyon travaillent sur la Fresque du climat

Shared Time

The Asset of ESP

As part of the Bachelor in Communication & Advertising at ESP, immersion in the workplace begins in the first year with a minimum 2-month internship. Students alternate between class periods and time in the company, according to an adapted rhythm (full-time or part-time).

In the second year, the program intensifies: beginning of the year at school, then an alternating rhythm between classes and internships, before a full-time immersion in the company (minimum 4 months).

At the end of Bachelor 2, students already accumulate several solid professional experiences. A key asset for continuing in the 3rd year in alternating training (professionalization or apprenticeship contract) in most specializations.

The Path of Specialization

The 3rd Year

With a solid background in communication and marketing acquired during the first two years, students move towards professionalization by choosing a specialization in the 3rd year, related to the targeted professions, in alternating training. This year allows for deepening skills, working on more demanding projects, and positioning oneself in a specific area of communication.

At the end of this specialization year, the Bachelor in Communication allows obtaining a certified RNCP title at level 6, recognized by recruiters.

The Training

An expertise, experiences

To help you better envision this Bachelor in Communication & Advertising program, we offer you an overview of the training and a glimpse of the many career opportunities.

Junior Competition

Social Media Project

Creation Project (print, photo or video)

What are the career opportunities?

One training, several professions

A professionalizing training

minimum months

of professional experience

RNCP title

level 7

weeks

of projects & workshops

minimum months

of professional experience

RNCP title

level 7

weeks

of projects & workshops

This Bachelor's degree is for you?

Are you wondering if

The answer is yes if

You love social media, content, and trends
You spend time on TikTok, Instagram, or YouTube and wonder what makes content successful
You always have project or concept ideas
An ad, a post, a video… you easily imagine how to capture attention
You are looking for a hands-on training
to learn through concrete projects
You want to learn from experts
Active professionals share the realities of the job and best practices with you
You want to turn your passion into a career
You are looking for training to transform what you already love into professional skills

This Bachelor's degree is for you?

Are you wondering if

The answer is yes if

You love social media, content, and trends
You spend time on TikTok, Instagram, or YouTube and wonder what makes content successful
You always have project or concept ideas
An ad, a post, a video… you easily imagine how to capture attention
You are looking for a hands-on training
to learn through concrete projects
You want to learn from experts
Active professionals share the realities of the job and best practices with you
You want to turn your passion into a career
You are looking for training to transform what you already love into professional skills

Do you want to apply for this training?

Start your journey

Submit your application by participating in a free admission session via the form below.

Secure your future!

Join the Graduate School of Advertising and

81%

of our graduates employed within 6 months of graduation

12,000

Alumni present in the largest agencies and companies

1st

communication school in France since 1927

81%

of our graduates employed within 6 months of graduation

12,000

Alumni present in the largest agencies and companies

1st

Acquire the basics of communication

Training rhythm

Campus

Admission

What are the career opportunities?