The students of ESP present their campaigns to the management of Crédit Agricole after a competition on Gen Z

As part of a competition at school, our 420 Master's students in year 2 at ESP Paris participated in a communication campaign for the Crédit Agricole. Students from all specialties were divided into groups in the form of an agency.

3 minutes de lecture

"We have never experienced such a smooth competition with such a nice agency," said a Master's student in year 2 at ESP Paris.

École Supérieure de Publicité

L'auteur(e)

Une école reconnue et engagée. Première école de communication en France depuis 1927, l’ESP a été fondée par des professionnels du secteur avec une ambition forte : allier excellence académique et exigence professionnelle. Près de 100 ans plus tard, cette ambition reste intacte.

Les campus de l'ESP

ESP Paris

9 rue Henri Bocquillon 75015 Paris

01 47 27 7749

contact.paris@espub.org

Metro line 8: Stop Boucicaut or Felix Faure

Découvrir le campus

École Supérieure de Publicité

Publié le 15 avr. 2026

The students of ESP present their campaigns to the management of Crédit Agricole after a competition on Gen Z

3 minutes de lecture

"We have never experienced such a smooth competition with such a nice agency," said a Master's student in year 2 at ESP Paris.

Achievements praised by Crédit Agricole

Our Master's students in year 2 worked on the following issue: "How to tell the societal commitment of Crédit Agricole in a sincere approach that is quickly understood by younger generations and that is not exposed to criticisms of 'greenwashing' or 'good conscience'?".

They thus had a week to respond to this issue in video!

At the end of this week, the 42 agencies pitched their recommendations before a jury that selected the 10 best achievements. The finalist groups then had the opportunity to present their campaign at the Pathé Gaumont Aquaboulevard cinema in front of the other participants.

The jury, composed of Faouzia Rejeb from Mashup culture®️ (the intercultural project of the agency DifferenCie) and Eric Campos, Director of societal engagement at Crédit Agricole, praised the quality of the submissions.

Find the complete interview with Eric Campos here.

An advertisement worthy of the best communication agencies

Below, the video created by the winning group of the competition, on par with those produced by communication agencies in France or internationally!

ESP students honored by the management of Crédit Agricole

A few weeks later, the 3 agencies of the winning trio (1st, 2nd, and 3rd prize) presented their achievements in front of the COM 100, an internal event that brought together 100 managers and communication directors from Crédit Agricole at the LCL headquarters (a subsidiary of Crédit Agricole). Our students were welcomed by Julie de la Palme, Communication Director of the Crédit Agricole Group. It was a very nice exercise for our ESP students who positioned themselves as agencies to showcase their achievements.

ESP congratulates and thanks all its students as well as their speakers and teaching teams for their commitment!

École Supérieure de Publicité

L'auteur(e)

Les campus de l'ESP

ESP Paris

9 rue Henri Bocquillon 75015 Paris

01 47 27 7749

contact.paris@espub.org

Metro line 8: Stop Boucicaut or Felix Faure

Découvrir le campus