Master's
The Master's in Art Direction & Digital Design provides you with the methods to master the codes of art direction and digital design.
2 years in alternating education
At a time when digital transformation is redefining the role of the Art Director far beyond print, this two-year certification program trains creatives capable of designing strong identities and deploying immersive experiences across all touchpoints.
From eco-design print (leaflets, editions) to augmented reality showcases, through short and viral video formats for TikTok/Shorts/Reels, you master cross-media visual storytelling, the integration of immersive technologies (AR, mixed reality, generative AI), and project management from A to Z to transform print, digital, and motion into true brand experiences.
In the second year, an optional specialization in Copywriting (50h) allows you to deepen your copywriting, multichannel storytelling, and social mechanics to transform an insight into an impactful concept, through dedicated workshops and courses.
Beyond the courses, action-based pedagogy anchors these skills in reality with several projects that place you in agency and advertiser conditions.
Alternating (4 days in companies / 1 day at school)
Paris, Lyon, Nantes, Bordeaux, Lille, Toulouse
Outside Parcoursup
RNCP Title 39251 Artistic Director of Visual Communication Projects
across all media (visual identity, print, digital, motion, retail, social)
and collaborate with the strategy team (strategic planning, brand content, media)
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere), Figma, 3D (Blender/C4D), generative AI; video and photo (shooting, lighting, sound)
design trends, typography, colors, social-first formats, immersive experiences (AR, VR, mixed reality)
showcasing projects, processes, case studies, and results (engagement KPIs, reach, sales)
across all media (visual identity, print, digital, motion, retail, social)
and collaborate with the strategy team (strategic planning, brand content, media)
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere), Figma, 3D (Blender/C4D), generative AI; video and photo (shooting, lighting, sound)
design trends, typography, colors, social-first formats, immersive experiences (AR, VR, mixed reality)
showcasing projects, processes, case studies, and results (engagement KPIs, reach, sales)
Expertise, experiences
To help you better envision this training in Art Direction & Digital Design, we offer you an overview of the training and a glimpse of the many career opportunities.
A true marker of project-based pedagogy, competitions allow students to confront real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client.
Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
For a week, you bring movement to your ideas. Rhythm, storytelling, animation… you explore motion design to create dynamic and immersive visual universes.
You play with formats, materials, and compositions to imagine strong graphic objects: editing, packaging… each creation becomes a visual experience.
In a weekly release flow, only a memorable visual identity emerges. You conceptualize the universe of an artist's next album (e.g., Chilla / Capitol Music): cover, motion teaser, social kit (stories, posts, thumbnails), guidelines, and a scalable graphic system. Objective: impact, coherence, brandability.
Throughout the year, you imagine and shape a brand from A to Z. Identity, territory, artistic direction… you build a coherent, unique, and memorable universe.
For two weeks, you create engaged campaigns for real causes. In teams, you imagine impactful concepts and defend them before a jury of professionals.
Among our partners: Sea Shepherd, GoodPlanet Foundation, Accor, Greenpeace...
In agency mode, you write, shoot, and produce an advertising spot responding to the brief of a real advertiser. Copywriting, artistic direction, storyboard, shooting, editing, and motion design: you deliver a film calibrated for TV/online and social short-form, accompanied by its distribution plan and KPIs (retention, VTR, incremental reach).
One training, multiple professions
The Master's in Art Direction & Digital Design prepares you for creative and strategic roles in design, art direction, and visual communication. Discover the career opportunities and professional prospects available after the training.
A training designed in direct connection with the expectations of the creative and digital market, to train profiles capable of meeting the challenges of brands in design, art direction, and visual communication.
of professional experience
level 7 - at the end of the Master's 2
of projects & thematic seminars
of professional experience
level 7 - at the end of the Master's 2
of projects & thematic seminars
Are you wondering if
The answer is yes if...
You want to develop your creativity and work on visual and digital projects
You are looking for a hands-on training led by expert speakers and focused on practical experience
You want to access opportunities through a network of companies and Alumni
You want to train in current trends in design, digital, and communication
You wish to gain creativity, confidence, and leadership through your projects
Are you wondering if
The answer is yes if...
You want to develop your creativity and work on visual and digital projects
You are looking for a hands-on training led by expert speakers and focused on practical experience
You want to access opportunities through a network of companies and Alumni
You want to train in current trends in design, digital, and communication
You wish to gain creativity, confidence, and leadership through your projects
Join the School of Advertising