Master's
The Master's in Art Direction & Digital Design provides you with the methods to master the codes of art direction and digital design.
2 years in alternating education
At a time when digital transformation is redefining the role of the Art Director far beyond print, this two-year certification program trains creatives capable of designing strong identities and deploying immersive experiences across all touchpoints.
From eco-design print (leaflets, editions) to augmented reality showcases, through short and viral video formats for TikTok/Shorts/Reels, you master cross-media visual storytelling, the integration of immersive technologies (AR, mixed reality, generative AI), and project management from A to Z to transform print, digital, and motion into true brand experiences.
In the second year, an optional specialization in Copywriting (50h) allows you to deepen your copywriting, multichannel storytelling, and social mechanics to transform an insight into an impactful concept, through dedicated workshops and courses.
Beyond the courses, action-based pedagogy anchors these skills in reality with several projects that place you in agency and advertiser conditions.
Training Rhythm
Alternating (4 days in companies / 1 day at school)
Campus
Paris, Lyon, Nantes, Bordeaux, Lille, Toulouse
Admission
Outside Parcoursup
Academic Recognition
RNCP Title 39251 Artistic Director of Visual Communication Projects
Translate a brand vision into coherent visual concepts
across all media (visual identity, print, digital, motion, retail, social)
Lead a creative team (AD, CR, designers, motion, production)
and collaborate with the strategy team (strategic planning, brand content, media)
Master creation tools
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere), Figma, 3D (Blender/C4D), generative AI; video and photo (shooting, lighting, sound)
Ensure continuous creative monitoring
design trends, typography, colors, social-first formats, immersive experiences (AR, VR, mixed reality)
Build a professional portfolio (book/online portfolio)
showcasing projects, processes, case studies, and results (engagement KPIs, reach, sales)
Translate a brand vision into coherent visual concepts
across all media (visual identity, print, digital, motion, retail, social)
Lead a creative team (AD, CR, designers, motion, production)
and collaborate with the strategy team (strategic planning, brand content, media)
Master creation tools
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere), Figma, 3D (Blender/C4D), generative AI; video and photo (shooting, lighting, sound)
Ensure continuous creative monitoring
design trends, typography, colors, social-first formats, immersive experiences (AR, VR, mixed reality)
Build a professional portfolio (book/online portfolio)
showcasing projects, processes, case studies, and results (engagement KPIs, reach, sales)
Expertise, experiences
To help you better envision this training in Art Direction & Digital Design, we offer you an overview of the training and a glimpse of the many career opportunities.
Agency Competitions
A true marker of project-based pedagogy, competitions allow students to confront real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client.
Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
Motion Design Workshop
For a week, you bring movement to your ideas. Rhythm, storytelling, animation… you explore motion design to create dynamic and immersive visual universes.
Editing & Packaging Workshop
You play with formats, materials, and compositions to imagine strong graphic objects: editing, packaging… each creation becomes a visual experience.
Seminar on the Release of a Music Album
In a weekly release flow, only a memorable visual identity emerges. You conceptualize the universe of an artist's next album (e.g., Chilla / Capitol Music): cover, motion teaser, social kit (stories, posts, thumbnails), guidelines, and a scalable graphic system. Objective: impact, coherence, brandability.
Red Thread Branding Project
Throughout the year, you imagine and shape a brand from A to Z. Identity, territory, artistic direction… you build a coherent, unique, and memorable universe.
Com' for Change
For two weeks, you create engaged campaigns for real causes. In teams, you imagine impactful concepts and defend them before a jury of professionals.
Among our partners: Sea Shepherd, GoodPlanet Foundation, Accor, Greenpeace...
Advertising Spot Project
In agency mode, you write, shoot, and produce an advertising spot responding to the brief of a real advertiser. Copywriting, artistic direction, storyboard, shooting, editing, and motion design: you deliver a film calibrated for TV/online and social short-form, accompanied by its distribution plan and KPIs (retention, VTR, incremental reach).
One training, multiple professions
The Master's in Art Direction & Digital Design prepares you for creative and strategic roles in design, art direction, and visual communication. Discover the career opportunities and professional prospects available after the training.
A training designed in direct connection with the expectations of the creative and digital market, to train profiles capable of meeting the challenges of brands in design, art direction, and visual communication.
minimum months
of professional experience
RNCP title
level 7 - at the end of the Master's 2
weeks
of projects & thematic seminars
minimum months
of professional experience
RNCP title
level 7 - at the end of the Master's 2
weeks
of projects & thematic seminars
Are you wondering if
The answer is yes if...
You are attracted to creation and digital
You want to develop your creativity and work on visual and digital projects
You want to learn from industry professionals
You are looking for a hands-on training led by expert speakers and focused on practical experience
You want a job and a network to go with it
You want to access opportunities through a network of companies and Alumni
You are looking for training that aligns with industry developments
You want to train in current trends in design, digital, and communication
You also want to develop personally
You wish to gain creativity, confidence, and leadership through your projects
Are you wondering if
The answer is yes if...
You are attracted to creation and digital
You want to develop your creativity and work on visual and digital projects
You want to learn from industry professionals
You are looking for a hands-on training led by expert speakers and focused on practical experience
You want a job and a network to go with it
You want to access opportunities through a network of companies and Alumni
You are looking for training that aligns with industry developments
You want to train in current trends in design, digital, and communication
You also want to develop personally
You wish to gain creativity, confidence, and leadership through your projects
Join the School of Advertising
of our graduates employed within 6 months of finishing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School 2024 ranking
of our graduates employed within 6 months of finishing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School 2024 ranking