Diversity at the heart of our educational project
As the École Supérieure de Publicité strives to embody and resonate its social and civic values on a daily basis, our school also intends to take its share of responsibility in the major ecological transition that is currently unfolding.
Com' for Change
At ESP, we believe that communication is a powerful vector for changing mindsets in the ecological transition, and that students, future professionals faced with these CSR issues, must be part of the solution.
Thus, in 2023, ESP launches the first edition of Com' for Change, an ambitious educational project mobilizing young communication talents in service of the ecological transition.
Initially launched at ESP Paris with 1200 students, Com' for Change has been extended to all the school campuses in Bordeaux, Lyon, Toulouse, Nantes, and Lille, mobilizing over 2500 students each year.
Call for projects
Discover the schedule for the 2026 edition
Com' for Change
It is our responsibility to put the fields of communication and digital technology at the service of ecological and social transformation.
And that also means 3000 citizens
Encouraging our students to "make sense" in their practice and always stick to the essentials.
We are convinced of this. Influence, public relations, lobbying, data visualization, internal communication, innovation, these are all skills we train in, and they will be essential.
They are already often victims of solastalgia. They too, as citizens and professionals, will be essential to garner support and mobilize society.
And that also means 3000 citizens
Encouraging our students to "make sense" in their practice and always stick to the essentials.
We are convinced of this. Influence, public relations, lobbying, data visualization, internal communication, innovation, these are all skills we train in, and they will be essential.
They are already often victims of solastalgia. They too, as citizens and professionals, will be essential to garner support and mobilize society.
Com' for Change
It is our responsibility to put the fields of communication and digital technology at the service of ecological and social transformation.
And that also means 3000 citizens
Encouraging our students to "make sense" in their practice and always stick to the essentials.
We are convinced of this. Influence, public relations, lobbying, data visualization, internal communication, innovation, these are all skills we train in, and they will be essential.
They are already often victims of solastalgia. They too, as citizens and professionals, will be essential to garner support and mobilize society.
And that also means 3000 citizens
Encouraging our students to "make sense" in their practice and always stick to the essentials.
We are convinced of this. Influence, public relations, lobbying, data visualization, internal communication, innovation, these are all skills we train in, and they will be essential.
They are already often victims of solastalgia. They too, as citizens and professionals, will be essential to garner support and mobilize society.
And that also means 3000 citizens
Encouraging our students to "make sense" in their practice and always stick to the essentials.
We are convinced of this. Influence, public relations, lobbying, data visualization, internal communication, innovation, these are all skills we train in, and they will be essential.
They are already often victims of solastalgia. They too, as citizens and professionals, will be essential to garner support and mobilize society.
And that also means 3000 citizens
Encouraging our students to "make sense" in their practice and always stick to the essentials.
We are convinced of this. Influence, public relations, lobbying, data visualization, internal communication, innovation, these are all skills we train in, and they will be essential.
They are already often victims of solastalgia. They too, as citizens and professionals, will be essential to garner support and mobilize society.
Com' for Change
Since the first edition, the project has benefited from the support of two key partners: Hopscotch and Saatchi & Saatchi France, two pioneering communication agencies that are highly committed to CSR. Representatives of the advertising sector at the Climate Business Convention, they contribute to transforming and holding it accountable to foster new practices.
In addition to recommending advertisers with briefs related to climate and CSR, they contribute to the programming of masterclasses led each year by experts such as Yannick Servant (Climate Business Convention), Yasmina Auburtin (Imagine 2050) or Valérie Martin (ADEME).
"When I was first told about the project a little over 3 years ago, I was immediately very enthusiastic. We are a committed agency and we want to work on the engagement of future communicators. What better way to do it than with a school that trains them?" Olivier Bailloux, Head of Strategic Planning, Saatchi & Saatchi
Concrete competitions
Since the launch of the project in 2023, many committed organizations have participated in the project and proposed CSR issues to our students. Radio spots, influencers, social media, billboards, TV spots, virtual reality… students are thinking about 360° communication recommendations for these committed organizations.
Com' for Change
Every year, a grand awards ceremony is organized. For each brief/category, the video cases of the finalist agencies are broadcast, and then the winning group is invited to collect their trophy on stage.
During the first two editions, the ceremony took place at the iconic Grand Rex in Paris. In 2025, students received their awards on June 19, at La Cigale, in Paris.
It is a jury, composed of the advertisers themselves and our partners, who deliberates to elect the grand winners and present them with trophies to reward them for their two weeks of intense work.
