Master's
This two-year certified program, in alternating format, gives you the keys to manage marketing and communication strategies for international brands.
2 years in alternating education
Imagine a virtual Hermès fashion show on Instagram, designing a phygital pop-up store for Boucheron, creating an immersive Ferrari experience in Shanghai: in luxury, every detail tells a story and makes the brand shine internationally. Brand content is a strategic lever to build desirability and preference.
This certified training over 2 years teaches you to master the codes of luxury (storytelling, retail & omnichannel, digital & social commerce, CSR & brand safety) while providing you with a global vision of brand management: finance, business plan, commercial strategy, HR, and intercultural management. Upon completion, you will know how to design, manage, and measure international brand initiatives, both in agencies and with advertisers. The learner has added value to target positions within large international groups.
Training Rhythm
Alternating (4 days in companies / 1 day at school)
Campus
Paris
Admission
Outside Parcoursup
Academic Recognition
RNCP Title 41193 Brand and Content Manager – Brand content manager
Adapt product development to the opportunities of each market
country studies, cultural analysis, pricing, distribution, local regulations, international go-to-market (Europe, Asia, Americas)
Orchestrate and roll out a multi-region campaign
global brand platform, localization (messages, visuals, channels), media planning by area, agency/branch coordination, KPIs and reporting
Design 360° devices
mobilizing social networks, video, and immersive technologies (AR/VR, live, social commerce) to enhance brand awareness and preference
Access leadership positions within luxury houses
and their partner ecosystems (retail, e-commerce, agencies, platforms): brand manager, international marketing manager, communication lead
Adapt product development to the opportunities of each market
country studies, cultural analysis, pricing, distribution, local regulations, international go-to-market (Europe, Asia, Americas)
Orchestrate and roll out a multi-region campaign
global brand platform, localization (messages, visuals, channels), media planning by area, agency/branch coordination, KPIs and reporting
Design 360° devices
mobilizing social networks, video, and immersive technologies (AR/VR, live, social commerce) to enhance brand awareness and preference
Access leadership positions within luxury houses
and their partner ecosystems (retail, e-commerce, agencies, platforms): brand manager, international marketing manager, communication lead
One expertise, many experiences
To help you better envision this Master's program in International Marketing & Brand Content, we offer you an overview of the training and a glimpse of the numerous career opportunities.
Seminar Asian Digital Ecosystems
For a week, you will explore the specifics of Asian digital ecosystems: platforms, uses, strategies… to understand how brands develop within them.
Seminar American Global Companies
You will analyze the strategies of major American companies and their ability to establish themselves on a global scale. A focus on the models that influence global marketing.
Seminar Middle East Market
A week to decipher the markets of the Middle East: cultures, behaviors, and opportunities, in order to adapt communication strategies to these specific environments.
Project Ad Venture Contest
Annual European competition that brings together the best communication schools. In teams, you will respond to the brief of a real advertiser (LEGO, Lipton...) and deliver a 360° recommendation presented before a jury of agencies and brands.
Project International Strategy Case
Designed as a core case to test your ability to manage intercultural complexity, this challenge common to Bachelor 3 and Master's programs consists of proposing a global communication strategy for a company or institution active on multiple continents.
Social Media & Content Marketing Project
You design and deploy a social media and content marketing strategy: editorial line, formats, distribution… with a clear objective of performance and audience engagement.
One training, multiple careers
The Master's in International Marketing & Brand Content prepares you for strategic roles in marketing and brand content internationally. Discover the career opportunities and professional prospects available after the training.
A training designed in direct connection with the expectations of the international market, to train profiles capable of addressing the challenges of brands in marketing, brand content, and global communication.
minimum months
of professional experience
courses
in English
title
RNCP level 7
minimum months
of professional experience
courses
in English
title
RNCP level 7
Are you wondering if
The answer is yes if ...
You are passionate about the luxury industry
and wish to understand the marketing specifics of this sector
You aspire to an international career
within prestigious brands
You are looking for a practice-oriented training
to learn through concrete projects
You want to be trained by professionals
and industry experts in luxury
You want to develop skills
professional, relational, and especially multicultural
Are you wondering if
The answer is yes if ...
You are passionate about the luxury industry
and wish to understand the marketing specifics of this sector
You aspire to an international career
within prestigious brands
You are looking for a practice-oriented training
to learn through concrete projects
You want to be trained by professionals
and industry experts in luxury
You want to develop skills
professional, relational, and especially multicultural
Join the School of Advertising
of our graduates employed within 6 months of completing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School 2024 ranking
of our graduates employed within 6 months of completing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School 2024 ranking