Master's
This two-year certified program, in alternating format, gives you the keys to manage marketing and communication strategies for international brands.
2 years in alternating education
Imagine a virtual Hermès fashion show on Instagram, designing a phygital pop-up store for Boucheron, creating an immersive Ferrari experience in Shanghai: in luxury, every detail tells a story and makes the brand shine internationally. Brand content is a strategic lever to build desirability and preference.
This certified training over 2 years teaches you to master the codes of luxury (storytelling, retail & omnichannel, digital & social commerce, CSR & brand safety) while providing you with a global vision of brand management: finance, business plan, commercial strategy, HR, and intercultural management. Upon completion, you will know how to design, manage, and measure international brand initiatives, both in agencies and with advertisers. The learner has added value to target positions within large international groups.
Alternating (4 days in companies / 1 day at school)
Paris
Outside Parcoursup
RNCP Title 41193 Brand and Content Manager – Brand content manager
country studies, cultural analysis, pricing, distribution, local regulations, international go-to-market (Europe, Asia, Americas)
global brand platform, localization (messages, visuals, channels), media planning by area, agency/branch coordination, KPIs and reporting
mobilizing social networks, video, and immersive technologies (AR/VR, live, social commerce) to enhance brand awareness and preference
and their partner ecosystems (retail, e-commerce, agencies, platforms): brand manager, international marketing manager, communication lead
country studies, cultural analysis, pricing, distribution, local regulations, international go-to-market (Europe, Asia, Americas)
global brand platform, localization (messages, visuals, channels), media planning by area, agency/branch coordination, KPIs and reporting
mobilizing social networks, video, and immersive technologies (AR/VR, live, social commerce) to enhance brand awareness and preference
and their partner ecosystems (retail, e-commerce, agencies, platforms): brand manager, international marketing manager, communication lead
One expertise, many experiences
To help you better envision this Master's program in International Marketing & Brand Content, we offer you an overview of the training and a glimpse of the numerous career opportunities.
For a week, you will explore the specifics of Asian digital ecosystems: platforms, uses, strategies… to understand how brands develop within them.
You will analyze the strategies of major American companies and their ability to establish themselves on a global scale. A focus on the models that influence global marketing.
A week to decipher the markets of the Middle East: cultures, behaviors, and opportunities, in order to adapt communication strategies to these specific environments.
Annual European competition that brings together the best communication schools. In teams, you will respond to the brief of a real advertiser (LEGO, Lipton...) and deliver a 360° recommendation presented before a jury of agencies and brands.
Designed as a core case to test your ability to manage intercultural complexity, this challenge common to Bachelor 3 and Master's programs consists of proposing a global communication strategy for a company or institution active on multiple continents.
You design and deploy a social media and content marketing strategy: editorial line, formats, distribution… with a clear objective of performance and audience engagement.
One training, multiple careers
The Master's in International Marketing & Brand Content prepares you for strategic roles in marketing and brand content internationally. Discover the career opportunities and professional prospects available after the training.
A training designed in direct connection with the expectations of the international market, to train profiles capable of addressing the challenges of brands in marketing, brand content, and global communication.
of professional experience
in English
RNCP level 7
of professional experience
in English
RNCP level 7
Are you wondering if
The answer is yes if ...
and wish to understand the marketing specifics of this sector
within prestigious brands
to learn through concrete projects
and industry experts in luxury
professional, relational, and especially multicultural
Are you wondering if
The answer is yes if ...
and wish to understand the marketing specifics of this sector
within prestigious brands
to learn through concrete projects
and industry experts in luxury
professional, relational, and especially multicultural
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