Bachelor 3
The Bachelor 3 Digital Marketing & AI teaches you to master the codes of digital to make a brand shine online.
In 1 year, in alternating format
Data, algorithms, generative AI, search engines, marketplaces : a brand's performance is now played out in real time. Co-designed with the École Supérieure du Digital (ESD), this 3rd year specialization in alternating format (apprenticeship or professionalization) trains you to manage digital marketing strategies enhanced by AI.
On the agenda : SEO/SEA & SMO, social media & influence, CRM & marketing automation, e-commerce & retail media, UX & CRO, tracking & data analytics (GA4, dashboards, KPIs)… but also the use of AI to optimize campaigns, refine targeting, produce high-performing content, and automate data analysis.
Objective : attract the audience, personalize journeys, optimize conversion, and transform each interaction into measurable value (conversion, average basket, CLV). The result: a dual diploma ESP-ESD recognized by the industry.
Alternating (4 days in the company / 1 day at school)
Paris, Bordeaux, Lyon, Toulouse, Nantes, Lille
Outside Parcoursup
RNCP Title 39974 Project Manager in web marketing and digital communication.
Expertise, experiences
To help you better envision this training in digital marketing & AI, we offer you an overview of the training and a glimpse of the many career opportunities.
A true marker of project-based pedagogy, competitions allow students to tackle real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client.
Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
For one week, students learn to design and manage a digital project from A to Z: organization, coordination, production, and follow-up. A concrete format to develop professional methods and reflexes.
One week to explore new channels and uses: social networks, emerging platforms, innovative formats… and understand how to integrate them into a communication strategy.
For two weeks, students participate in the Digital Event, the flagship project of ESD (École Supérieure du Digital), in collaboration with its students. Together, they design immersive experiences combining data art, video mapping, AR/VR, 3D… presented and tested by the general public during a final event.
One training, multiple professions
The Bachelor in Digital Marketing & AI prepares you for numerous professions in digital marketing, data, and performance. Discover the career paths and professional opportunities available after the training.
Focused on practice, the training combines immersion in companies, concrete projects, and certified recognition to effectively prepare you for the professional world.
of professional experience
in real cases
of level 6
of professional experience
in real cases
of level 6
Are you wondering if
The answer is yes if...
SEO, social media, data, e-commerce… you want to understand and activate the performance levers of brands
You want to leverage generative AI to create content, automate tasks, and improve performance
You want to learn in a company, be paid, and concretely apply your skills.
You want to work on real campaigns and measure their results
Digital marketing, data, acquisition… you are preparing for jobs sought after by companies
Are you wondering if
The answer is yes if...
SEO, social media, data, e-commerce… you want to understand and activate the performance levers of brands
You want to leverage generative AI to create content, automate tasks, and improve performance
You want to learn in a company, be paid, and concretely apply your skills.
You want to work on real campaigns and measure their results
Digital marketing, data, acquisition… you are preparing for jobs sought after by companies
Join the School of Advertising