Master's
The Master's in Marketing of Entertainment & Creative Industries provides you with the methods to master the levers of entertainment marketing.
2 years in alternating education
Music, series, cinema, sports, e-sports, video games… Entertainment is at the heart of the global economy. With digital, usage is evolving: streaming, platforms, on-demand content… Industry players are becoming true brands, requiring solid marketing and brand content strategies.
This Master's program trains profiles capable of managing 360° strategies in these environments: brand strategy, social media & influence, partnerships, cultural marketing, data & performance.
You learn to design campaigns tailored to platforms, collaborate with talents, and measure impact (audience, engagement, revenue).
A professional program, combining concrete projects, workshops, and expert speakers, to develop expertise in marketing for cultural and creative industries.
Training Rhythm
Alternating (4 days in companies / 1 day at school)
Campus
Paris, Lille, Lyon, Nantes, Bordeaux, Toulouse
Admission
Outside Parcoursup
Academic Recognition
RNCP Title 38504 Manager of Marketing and Communication Strategies
Decrypting technological and ethical mutations
(AI, artificial intelligence, blockchain, data privacy) that are transforming music, cinema, audiovisual, e-sports, and video games.
Analyzing fan and community expectations
to imagine ultra-personalized experiences on streaming platforms (Spotify, Netflix, Twitch) and social networks.
Orchestrating multi-platform launches
(album, film, series, video game) with media planning, social & influence, and partnerships.
Co-designing collaborations
with artists, athletes, creators, and talents (sponsoring, co-branding, licensing, events).
Amplifying visibility through brand content
and cross-media placements (TV/AVOD/SVOD, radio, social, live, festivals), measuring the impact (audience, engagement, revenue).
Decrypting technological and ethical mutations
(AI, artificial intelligence, blockchain, data privacy) that are transforming music, cinema, audiovisual, e-sports, and video games.
Analyzing fan and community expectations
to imagine ultra-personalized experiences on streaming platforms (Spotify, Netflix, Twitch) and social networks.
Orchestrating multi-platform launches
(album, film, series, video game) with media planning, social & influence, and partnerships.
Co-designing collaborations
with artists, athletes, creators, and talents (sponsoring, co-branding, licensing, events).
Amplifying visibility through brand content
and cross-media placements (TV/AVOD/SVOD, radio, social, live, festivals), measuring the impact (audience, engagement, revenue).
Expertise, experiences
To help you better envision this training in Entertainment Marketing & Creative Industries, we offer you an overview of the training and a glimpse of the many career opportunities.
Agency Competitions
A true marker of project-based pedagogy, competitions allow students to confront real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client.
Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
Com' for Change
For two weeks, you create engaged campaigns for real causes. In teams, you imagine impactful concepts and defend them before a jury of professionals.
Among our partners: Sea Shepherd, GoodPlanet Foundation, Accor, Greenpeace...
Advergaming & Fan Experience Seminar
What if brands became gaming experiences? For a week, you explore advergaming to create immersive, playful, and highly engaging devices.
Cultural Product Launch Strategy Project
Film, album, event… you imagine a launch that makes an impact. From the idea to the activation plan, you design a strategy capable of capturing attention and creating the event.
Project New technologies in the service of fan experience
Immersive reality, interaction, digital… you imagine unprecedented experiences to connect brands with their fans and transform every moment into a memorable experience.
Seminar Music industries and labels
5 immersive days to understand how digitalization is disrupting the music industry. Accompanied by a professional from the sector, you will analyze concrete cases, such as the impact of TikTok on a single, and imagine innovative strategies for labels and artists.
Production of a virtual event
In the age of streaming, you design a hybrid event "on-site & online": scenography, live broadcasting, social media activation, and engagement mechanics (UGC, AR, social commerce). You work on audience experience and KPI measurement (reach, engagement, conversion) to create a brand experience that is both memorable and effective.
One training, multiple careers
The Master's in Entertainment Marketing & Creative Industries prepares for strategic roles in the fields of events, influence, and cultural marketing. Discover the career opportunities and professional prospects available after the training.
A training designed in direct connection with the expectations of the cultural and creative industries, to prepare profiles capable of meeting the challenges of brands in events, influence, and cultural marketing.
minimum months
of professional experience
RNCP title
level 7 - at the end of the Master's 2
weeks
of projects & thematic seminars
minimum months
of professional experience
RNCP title
level 7 - at the end of the Master's 2
weeks
of projects & thematic seminars
Are you wondering if
The answer is yes if...
You are passionate about cinema, music, video games, the arts
this program will allow you to dive into these fascinating worlds
You aspire to varied career opportunities
ranging from marketing and communication to production and event management, in entertainment companies, communication agencies, or production houses
You want to join a dynamic sector
growing with beautiful opportunities ahead!
Are you looking for a hands-on training
to learn through concrete projects with real clients
Do you want to be trained by professionals
and experts from the creative industries who work at TF1, Nike, Universal...
Are you wondering if
The answer is yes if...
You are passionate about cinema, music, video games, the arts
this program will allow you to dive into these fascinating worlds
You aspire to varied career opportunities
ranging from marketing and communication to production and event management, in entertainment companies, communication agencies, or production houses
You want to join a dynamic sector
growing with beautiful opportunities ahead!
Are you looking for a hands-on training
to learn through concrete projects with real clients
Do you want to be trained by professionals
and experts from the creative industries who work at TF1, Nike, Universal...
Join the Higher School of Advertising
of our graduates employed within 6 months of finishing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School 2024 ranking
of our graduates employed within 6 months of finishing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School 2024 ranking