Master's
The Master's in Marketing of Entertainment & Creative Industries provides you with the methods to master the levers of entertainment marketing.
2 years in alternating education
Music, series, cinema, sports, e-sports, video games… Entertainment is at the heart of the global economy. With digital, usage is evolving: streaming, platforms, on-demand content… Industry players are becoming true brands, requiring solid marketing and brand content strategies.
This Master's program trains profiles capable of managing 360° strategies in these environments: brand strategy, social media & influence, partnerships, cultural marketing, data & performance.
You learn to design campaigns tailored to platforms, collaborate with talents, and measure impact (audience, engagement, revenue).
A professional program, combining concrete projects, workshops, and expert speakers, to develop expertise in marketing for cultural and creative industries.
Alternating (4 days in companies / 1 day at school)
Paris, Lille, Lyon, Nantes, Bordeaux, Toulouse
Outside Parcoursup
RNCP Title 38504 Manager of Marketing and Communication Strategies
(AI, artificial intelligence, blockchain, data privacy) that are transforming music, cinema, audiovisual, e-sports, and video games.
to imagine ultra-personalized experiences on streaming platforms (Spotify, Netflix, Twitch) and social networks.
(album, film, series, video game) with media planning, social & influence, and partnerships.
with artists, athletes, creators, and talents (sponsoring, co-branding, licensing, events).
and cross-media placements (TV/AVOD/SVOD, radio, social, live, festivals), measuring the impact (audience, engagement, revenue).
(AI, artificial intelligence, blockchain, data privacy) that are transforming music, cinema, audiovisual, e-sports, and video games.
to imagine ultra-personalized experiences on streaming platforms (Spotify, Netflix, Twitch) and social networks.
(album, film, series, video game) with media planning, social & influence, and partnerships.
with artists, athletes, creators, and talents (sponsoring, co-branding, licensing, events).
and cross-media placements (TV/AVOD/SVOD, radio, social, live, festivals), measuring the impact (audience, engagement, revenue).
Expertise, experiences
To help you better envision this training in Entertainment Marketing & Creative Industries, we offer you an overview of the training and a glimpse of the many career opportunities.
A true marker of project-based pedagogy, competitions allow students to confront real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client.
Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
For two weeks, you create engaged campaigns for real causes. In teams, you imagine impactful concepts and defend them before a jury of professionals.
Among our partners: Sea Shepherd, GoodPlanet Foundation, Accor, Greenpeace...
What if brands became gaming experiences? For a week, you explore advergaming to create immersive, playful, and highly engaging devices.
Film, album, event… you imagine a launch that makes an impact. From the idea to the activation plan, you design a strategy capable of capturing attention and creating the event.
Immersive reality, interaction, digital… you imagine unprecedented experiences to connect brands with their fans and transform every moment into a memorable experience.
5 immersive days to understand how digitalization is disrupting the music industry. Accompanied by a professional from the sector, you will analyze concrete cases, such as the impact of TikTok on a single, and imagine innovative strategies for labels and artists.
In the age of streaming, you design a hybrid event "on-site & online": scenography, live broadcasting, social media activation, and engagement mechanics (UGC, AR, social commerce). You work on audience experience and KPI measurement (reach, engagement, conversion) to create a brand experience that is both memorable and effective.
One training, multiple careers
The Master's in Entertainment Marketing & Creative Industries prepares for strategic roles in the fields of events, influence, and cultural marketing. Discover the career opportunities and professional prospects available after the training.
A training designed in direct connection with the expectations of the cultural and creative industries, to prepare profiles capable of meeting the challenges of brands in events, influence, and cultural marketing.
of professional experience
level 7 - at the end of the Master's 2
of projects & thematic seminars
of professional experience
level 7 - at the end of the Master's 2
of projects & thematic seminars
Are you wondering if
The answer is yes if...
this program will allow you to dive into these fascinating worlds
ranging from marketing and communication to production and event management, in entertainment companies, communication agencies, or production houses
growing with beautiful opportunities ahead!
to learn through concrete projects with real clients
and experts from the creative industries who work at TF1, Nike, Universal...
Are you wondering if
The answer is yes if...
this program will allow you to dive into these fascinating worlds
ranging from marketing and communication to production and event management, in entertainment companies, communication agencies, or production houses
growing with beautiful opportunities ahead!
to learn through concrete projects with real clients
and experts from the creative industries who work at TF1, Nike, Universal...
Join the Higher School of Advertising