Master's
This two-year certified program, in alternating format, allows you to manage corporate communication strategies that are responsible and meaningful for brands.
In 2 years, in alternating format
At a time when a notification can shake an organization, the reputation has become a strategic asset. This certified training over 2 years, in alternating format, trains specialists capable of structuring, protecting, and transforming the image of companies, institutions, and NGOs.
You will learn to manage corporate communication strategies, to integrate CSR / ESG issues into the brand narrative, to anticipate crisis situations, and to build responsible imaginaries capable of sustainably engaging stakeholders.
The pedagogy through action anchors these skills in reality, through demanding projects simulating contexts of media, strategic, and decision-making pressure.
Alternating (4 days in companies / 1 day at school)
Paris, Lille, Lyon, Nantes, Bordeaux, Toulouse
Outside Parcoursup
RNCP Title 41393 Brand and Content Manager – Brand content manager
corporate platform, e-reputation, governance & CSR/ESG, stakeholders, awareness and preference indicators
crisis cell, monitoring (social listening), key messages, channels, spokespersons, protocols…
HR editorial, change management, internal ambassadors, engagement measurement
media relations, e-PR, opinion leaders, creators/KOL, public affairs, speeches and corporate brand content
corporate platform, e-reputation, governance & CSR/ESG, stakeholders, awareness and preference indicators
crisis cell, monitoring (social listening), key messages, channels, spokespersons, protocols…
HR editorial, change management, internal ambassadors, engagement measurement
media relations, e-PR, opinion leaders, creators/KOL, public affairs, speeches and corporate brand content
One expertise, many experiences
To help you better envision this training in Corporate Communication, CSR & brand imaginaries, we offer you an overview of the training and a glimpse of the many career opportunities.
A true marker of project-based pedagogy, competitions allow students to confront real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client.
Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
Create alliances that make a difference. Over the course of a week, you will design sponsorship, patronage, and partnership initiatives that can enhance brand image and generate lasting impact.
Deliver the right messages at the right time. In one week, you will design corporate events aligned with the strategy, vision, and reputation of organizations.
Give a voice to the causes that matter. For a week, you will imagine strategies capable of mobilizing, raising awareness, and creating real impact.
When everything accelerates, every word counts. During an immersive week, you will learn to manage sensitive situations, protect reputation, and build quick and strategic communication.
One training, multiple careers
The Master's in Corporate Communication, CSR & Brand Imaginaries prepares for strategic roles in corporate communication, responsible communication, and brand strategy. Discover the career opportunities and professional prospects available after the training.
A training designed in direct connection with market expectations, to train profiles capable of addressing the challenges of brands in corporate communication, CSR, and brand strategy.
of professional experience
level 7 - at the end of the Master's 2
of projects & thematic seminars
of professional experience
level 7 - at the end of the Master's 2
of projects & thematic seminars
Are you wondering if
The answer is yes if ...
and manage crises in a dynamic environment
through real projects provided by NGOs, workshops, and seminars...
your creativity and leadership to excel in communication
while developing a strong network
who are available daily and share their tips with you
Are you wondering if
The answer is yes if ...
and manage crises in a dynamic environment
through real projects provided by NGOs, workshops, and seminars...
your creativity and leadership to excel in communication
while developing a strong network
who are available daily and share their tips with you
Join the School of Advertising