Master's
This two-year certified program, in alternating format, allows you to manage corporate communication strategies that are responsible and meaningful for brands.
In 2 years, in alternating format
At a time when a notification can shake an organization, the reputation has become a strategic asset. This certified training over 2 years, in alternating format, trains specialists capable of structuring, protecting, and transforming the image of companies, institutions, and NGOs.
You will learn to manage corporate communication strategies, to integrate CSR / ESG issues into the brand narrative, to anticipate crisis situations, and to build responsible imaginaries capable of sustainably engaging stakeholders.
The pedagogy through action anchors these skills in reality, through demanding projects simulating contexts of media, strategic, and decision-making pressure.
Training Rhythm
Alternating (4 days in companies / 1 day at school)
Campus
Paris, Lille, Lyon, Nantes, Bordeaux, Toulouse
Admission
Outside Parcoursup
Academic Recognition
RNCP Title 41393 Brand and Content Manager – Brand content manager
Mastering brand image and institutional reputation
corporate platform, e-reputation, governance & CSR/ESG, stakeholders, awareness and preference indicators
Diagnosing a crisis and activating a real-time response plan
crisis cell, monitoring (social listening), key messages, channels, spokespersons, protocols…
Driving internal communication to align employees with CSR commitments
HR editorial, change management, internal ambassadors, engagement measurement
Activating public relations & influence to shape opinion
media relations, e-PR, opinion leaders, creators/KOL, public affairs, speeches and corporate brand content
Mastering brand image and institutional reputation
corporate platform, e-reputation, governance & CSR/ESG, stakeholders, awareness and preference indicators
Diagnosing a crisis and activating a real-time response plan
crisis cell, monitoring (social listening), key messages, channels, spokespersons, protocols…
Driving internal communication to align employees with CSR commitments
HR editorial, change management, internal ambassadors, engagement measurement
Activating public relations & influence to shape opinion
media relations, e-PR, opinion leaders, creators/KOL, public affairs, speeches and corporate brand content
One expertise, many experiences
To help you better envision this training in Corporate Communication, CSR & brand imaginaries, we offer you an overview of the training and a glimpse of the many career opportunities.
Agency Competitions
A true marker of project-based pedagogy, competitions allow students to confront real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client.
Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
Seminar on Sponsorship, Sponsoring, and Partnerships
Create alliances that make a difference. Over the course of a week, you will design sponsorship, patronage, and partnership initiatives that can enhance brand image and generate lasting impact.
Corporate and Institutional Event Seminar
Deliver the right messages at the right time. In one week, you will design corporate events aligned with the strategy, vision, and reputation of organizations.
NGO and Association Communication Project
Give a voice to the causes that matter. For a week, you will imagine strategies capable of mobilizing, raising awareness, and creating real impact.
Crisis Management and Sensitive Communication Project
When everything accelerates, every word counts. During an immersive week, you will learn to manage sensitive situations, protect reputation, and build quick and strategic communication.
One training, multiple careers
The Master's in Corporate Communication, CSR & Brand Imaginaries prepares for strategic roles in corporate communication, responsible communication, and brand strategy. Discover the career opportunities and professional prospects available after the training.
A training designed in direct connection with market expectations, to train profiles capable of addressing the challenges of brands in corporate communication, CSR, and brand strategy.
minimum months
of professional experience
RNCP title
level 7 - at the end of the Master's 2
weeks
of projects & thematic seminars
minimum months
of professional experience
RNCP title
level 7 - at the end of the Master's 2
weeks
of projects & thematic seminars
Are you wondering if
The answer is yes if ...
You are ready to develop innovative communication strategies
and manage crises in a dynamic environment
You enjoy learning by doing
through real projects provided by NGOs, workshops, and seminars...
You wish to enhance your analytical skills
your creativity and leadership to excel in communication
You aspire to challenging professional perspectives
while developing a strong network
You wish to be trained by industry professionals
who are available daily and share their tips with you
Are you wondering if
The answer is yes if ...
You are ready to develop innovative communication strategies
and manage crises in a dynamic environment
You enjoy learning by doing
through real projects provided by NGOs, workshops, and seminars...
You wish to enhance your analytical skills
your creativity and leadership to excel in communication
You aspire to challenging professional perspectives
while developing a strong network
You wish to be trained by industry professionals
who are available daily and share their tips with you
Join the School of Advertising
of our graduates employed within 6 months of finishing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School ranking 2024
of our graduates employed within 6 months of finishing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School ranking 2024