Bachelor 3
The Bachelor 3 Communication & Marketing aims to deepen the strategic approach and marketing challenges of a communication campaign.
In 1 year, in alternating format
The Bachelor 3 Communication & Marketing, certified, takes you beyond execution to prepare you to lead the marketing-communication strategy. In addition to operational implementation and project management, the program strengthens strategic planning and media planning: defining objectives, choosing channels, budgeting, monitoring KPIs, and building a coherent, effective media plan ready to be presented to a client or a marketing department.
This 3rd year takes place exclusively in alternating format (apprenticeship or professionalization contract) to anchor your skills in reality: missions in companies, deliverables, reporting, and performance objectives.
Alternating (4 days in companies / 1 day at school)
Paris, Bordeaux, Lyon, Toulouse, Nantes, Lille
Outside Parcoursup
RNCP Title 39974 Project Manager in Web Marketing and Digital Communication.
The DNA of ESP
Marker of the ESP, 3 competitions punctuate the year: real cases presented by partner advertisers, which immerse you in conditions similar to those of an agency. In teams, you analyze a brief, build a strategic recommendation, and deploy creative and operational responses, before pitching them to the client. A project-based pedagogy that allows you to learn by doing, test your ideas, and develop both strategic and field reflexes.
Expertise, experiences
To help you better envision this training in communication & marketing, we offer you an overview of the training and a glimpse of the many career opportunities.
A true marker of project-based pedagogy, competitions allow students to confront real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client. Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
During an intensive week, students discover the codes of audio production: writing, speaking, recording, editing… A concrete format to learn how to create engaging content suited to new usages.
During a dedicated week, students explore the challenges of responsible communication: ethics, impact, engaged messaging… Through practical cases, they learn to design speeches that are coherent with the commitments of brands.
During an immersive week, students learn to structure and manage a communication project from A to Z: brief analysis, strategy, production, and final presentation.
ESP is committed to raising students' awareness of societal issues that shape our world today. Therefore, each year, students must work on "a great cause." Whether in the form of a competition or a humanitarian or ecological project, our students aim to activate their knowledge in the service of societal action. Among our partners: Sea Shepherd, Salvation Army, GoodPlanet Foundation
One training, multiple careers
To help you envision the Bachelor 3 in Communication & Marketing, here is an overview of the many careers and opportunities in communication and marketing.
A training designed to effectively prepare you for careers in communication. Key skills, professional experiences, and a certified title: everything is designed to facilitate your integration into the job market.
of professional experience
in real cases
RNCP
of professional experience
in real cases
RNCP
Are you wondering if
The answer is yes if...
You wish to go further and develop expertise in brand strategies and communication devices
You want to design, manage, and deploy communication actions
You want to learn on the job, be paid, and directly apply what you see in class
You want to respond to real briefs and present your ideas like professionals
You wish to gain experience and develop skills that are directly valued by recruiters
Are you wondering if
The answer is yes if...
You wish to go further and develop expertise in brand strategies and communication devices
You want to design, manage, and deploy communication actions
You want to learn on the job, be paid, and directly apply what you see in class
You want to respond to real briefs and present your ideas like professionals
You wish to gain experience and develop skills that are directly valued by recruiters
Join the School of Advertising