Master's
The Master's in Influence & Event Marketing provides you with the methods to master the levers of event marketing.
2 years in alternating study
In the era of the creator economy, social networks shape trends and purchasing decisions. The Master's in Influence Marketing & Event Management at ESP (over 2 years) trains experts capable of imagining, managing, and measuring ambitious influence strategies, orchestrating event experiences (IRL & digital), collaborating with creators/KOLs, and developing sustainable communities around brands. The program covers the entire cycle: insights & monitoring, co-creation of content, multichannel activation, brand safety & compliance, public relations, and performance measurement (reach, engagement, earned media, ROI).
Beyond the courses, action-based pedagogy anchors these skills in reality: several flagship projects punctuate the Master's program, including the production of a hybrid virtual event and a seminar on "Responsible Influence" to test your strategies in operational, measurable, and ethical conditions.
Training Rhythm
Alternating study (4 days in companies / 1 day at school)
Campus
Paris, Lille, Lyon, Nantes, Bordeaux, Toulouse
Admission
Outside Parcoursup
Academic Recognition
RNCP Title 38504 Manager of Marketing and Communication Strategies
Define an influence strategy
aligned with brand positioning (SMART objectives, audiences/personas, messages, social media channels), with an editorial calendar and budget
Identify and select relevant creators/KOLs
(affinity, brand fit, brand safety, engagement rate, qualified reach) through benchmarks and influencer marketing tools
Design UGC campaigns and event activations
(pop-up, launch, live streaming), native to platforms (TikTok, Instagram, YouTube, Twitch)
Negotiate, contract, and manage collaborations
(brief, copyright and image rights, broadcasting, schedule, creative guidelines), on the agency and advertiser side.
Measure performance
(KPIs, Earned Media Value/EMV, uplift, attribution) and continuously optimize via dashboards (GA4, social analytics)
Manage media and influencer relations
(public relations/PR, e-PR, press kit, media training for spokespersons, crisis management, and e-reputation monitoring)
Ensure content compliance
ARPP, transparency #ad, legal mentions, intellectual property, personal data, and GDPR consent
Define an influence strategy
aligned with brand positioning (SMART objectives, audiences/personas, messages, social media channels), with an editorial calendar and budget
Identify and select relevant creators/KOLs
(affinity, brand fit, brand safety, engagement rate, qualified reach) through benchmarks and influencer marketing tools
Design UGC campaigns and event activations
(pop-up, launch, live streaming), native to platforms (TikTok, Instagram, YouTube, Twitch)
Negotiate, contract, and manage collaborations
(brief, copyright and image rights, broadcasting, schedule, creative guidelines), on the agency and advertiser side.
Measure performance
(KPIs, Earned Media Value/EMV, uplift, attribution) and continuously optimize via dashboards (GA4, social analytics)
Manage media and influencer relations
(public relations/PR, e-PR, press kit, media training for spokespersons, crisis management, and e-reputation monitoring)
Ensure content compliance
ARPP, transparency #ad, legal mentions, intellectual property, personal data, and GDPR consent
Expertise, experiences
To help you better envision this training in Influencer Marketing & Event Management, we offer you an overview of the training and a glimpse of the many career opportunities.
Seminar Art, Culture and Event
For a week, immerse yourself in the cultural and creative worlds to imagine events that make sense, create emotion, and leave a mark on the audience.
Responsible Influence Seminar
Becoming influential also means being responsible. You explore the best practices of ethical influence: transparency (#ad), brand safety, compliance (ARPP, GDPR), inclusion, and combating greenwashing. You define impact KPIs (engagement, EMV) and build sustainable and credible influence campaigns.
Product Launch Strategy Project
In one week, imagine a launch that creates an event. Positioning, activation, influence… you design a strategy capable of capturing attention and generating impact.
Crisis Management and Sensitive Communication Project
For one week, you learn to manage sensitive situations where every word counts, and to build strategic, controlled, and responsive communication.
Event Scenography Workshop
In one week, bring an experience to life. Journey, atmosphere, staging… you imagine immersive setups that transform an event into a brand experience.
Production of a Virtual Event
In the age of streaming, you design a hybrid event 'on-site & online': scenography, live broadcasting, social media activation, and engagement mechanics (UGC, AR, social commerce). You work on audience experience and KPI measurement (reach, engagement, conversion) to create a brand experience that is both memorable and effective.
One training, multiple careers
The Master's in Influencer Marketing & Event Management prepares for strategic roles in the fields of influence, events, and brand communication. Discover the career paths and professional opportunities available after the training.
A training designed in direct connection with market expectations, to train profiles capable of meeting the challenges of brands in influence, events, and communication.
minimum months
of professional experience
RNCP title
level 7 - upon completion of the Master's degree 2
weeks
of thematic projects & seminars
minimum months
of professional experience
RNCP title
level 7 - upon completion of the Master's degree 2
weeks
of thematic projects & seminars
Are you wondering if
The answer is yes if
You are creative
and strategic
Are you passionate about social media
and do you want to master all the tools to effectively manage a brand's presence
Are you looking for practical training
to learn through concrete projects, workshops…
Do you aspire to career opportunities
that are varied, numerous but also very stimulating!
Do you want to be trained by professionals
and experts in the creative industries
Are you wondering if
The answer is yes if
You are creative
and strategic
Are you passionate about social media
and do you want to master all the tools to effectively manage a brand's presence
Are you looking for practical training
to learn through concrete projects, workshops…
Do you aspire to career opportunities
that are varied, numerous but also very stimulating!
Do you want to be trained by professionals
and experts in the creative industries
Join the School of Advertising
of our graduates employed within 6 months of completing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School 2024 ranking
of our graduates employed within 6 months of completing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School 2024 ranking