Master's 2
This one-year certified program, in alternating format, allows you to specialize in Brand Content Management
A 5th year in work-study
You already have a bac+4 level and you want to accelerate and specialize? At ESP, the Master 2 Brand Strategy & Communication is accessible directly in the 2nd year, allowing you to specialize in one year in Branding, Brand Content, and brand management, at the pace of work-study.
Designed for students and young professionals who wish to take a step forward, the Master 2 Brand Strategy & Communication at ESP is an intensive 1-year program, designed to deepen the current challenges of brands: positioning, coherence, content, influence, and management. Its uniqueness: unlike most Master's programs that start in the 1st year, you can directly enter this 2nd year, provided you justify a bac+4 level.
Result : a year to consolidate your profile and become a professional capable of defining a brand strategy, orchestrating content, activating the right influence channels, and managing projects with method, rigor, and impact.
Work-study (4 days in companies / 1 day at school)
Paris
Outside Parcoursup
RNCP Title 41393 Brand and Content Manager – Brand content manager
An expertise, experiences
To help you better envision this one-year training in Brand Strategy & Communication, we offer you an overview of the program (courses, projects, skills acquired) and a glimpse of the numerous career opportunities.
The program is structured around major themes to master the key levers of brand performance:
E-LEARNING
SOFT SKILLS, TRANSVERSAL COMPETENCIES & PROFESSIONAL ATTITUDE
COMMUNICATION STRATEGY & BRANDING
EDITORIAL STRATEGY & BRAND CONTENT MANAGEMENT
UGC STRATEGY PROJECT
INFLUENCE NETWORK & BRAND ECOSYSTEM
MANAGEMENT & CONTROL
One training, multiple careers
The Master's in Brand Strategy & Communication prepares you for strategic roles in the fields of communication and marketing. Discover the career paths and professional opportunities available after the training.
A training program designed in direct connection with market expectations, to prepare profiles capable of meeting the current challenges faced by companies and recruiters in communication and marketing.
level 7
of professional experience
of projects & workshops
level 7
of professional experience
of projects & workshops
Join the School of Advertising