TF1 briefs ESP students for Season 2 of Cat's Eyes

A prestigious partnership with the TF1 Group

The students of Master 2 of ESP Paris experienced a unique learning opportunity this year: responding to a real brief assigned by the TF1 Group. Their mission was to imagine a 360° campaign to support the launch of Season 2 of the series Cat's Eyes. This prestigious partnership allowed students to face real challenges, similar to those encountered by communication agencies that work daily with leading brands in the French audiovisual landscape.

3 minutes de lecture

During an entire week, they were immersed in an intense creative environment. Guided by their coaches and in direct contact with the TF1 teams, they analyzed the stakes of the series, studied market expectations, and designed innovative recommendations tailored to a real brand issue.

École Supérieure de Publicité

L'auteur(e)

Une école reconnue et engagée. Première école de communication en France depuis 1927, l’ESP a été fondée par des professionnels du secteur avec une ambition forte : allier excellence académique et exigence professionnelle. Près de 100 ans plus tard, cette ambition reste intacte.

A prestigious partnership with the TF1 Group

A total immersion in the conditions of a real agency

The adventure culminated with the grand finale held at Pathé Aquaboulevard, where the four finalist agencies presented their campaigns before a jury composed exclusively of professionals from the TF1 Group. The students demonstrated great strategic and creative mastery, combined with remarkable ease in speaking and defending their ideas. This presentation in front of experts provided a real insight into the demands of the industry and the reality of agency competitions.

At the end of the presentations, the agency L'Ambassade stood out by winning the Best Recommendation Award thanks to a strong creative approach and a precise reading of the narrative codes of Cat's Eyes. This agency was composed of Romane Masson – Henry Barret – Julie Baillargeat – Nicolas Robeau – Capucine Gris – Emma Nevcheherlian – Zoé Suel – Andréa De Brito – Corentin Lopes Rodriguez accompanied by their coaches Céline Dupont and Léo Monget.

The Heartfelt Award was awarded to the agency Growie Agency, praised for its sensitive, bold approach that perfectly aligned with the expectations of the brief. Their agency was composed of Manon Gea – Taky Diomande – Shelly Sarkar – Aisulu S. – Clara Vert – Elisa Vallée – Chloé Duteil – Aarani Thillainadesan – Eva Le Gros – Clara Cochard coached by Alexia Kuperman and Philippe Gallocher.

An adventure made possible by the commitment of our alumni

This large-scale project was able to come to life thanks to the valuable involvement of Léa Burgan, an ESP alumna now within the TF1 Group. Her return to campus and her desire to offer new generations an exceptional opportunity illustrate the strength and solidarity of the school's alumni network. This privileged link between former and current students strengthens each year the professional ecosystem in which ESP is situated.

The school also extends its thanks to the teaching teams, speakers, coaches, and teams from the TF1 Group, whose commitment helped support the students throughout the project. Thanks to this support, they were able to develop essential skills such as creativity, strategy, project management, collaboration, and understanding the challenges of a national media.

At ESP, real briefs to train tomorrow's professionals

This collaboration with TF1 allowed us to offer our students access to real briefs, from real brands and real opportunities. By taking on this ambitious challenge, our Master 2 students demonstrated that they already possess the qualities expected of creative and strategic talents in the communication sector. This real-world exercise marks a new step in their journey and prepares them with rigor and enthusiasm to enter the professional world.