Master's
This two-year certified training program, in alternating format, gives you the keys to mastering the levers of digital marketing.
2 years in alternating education
Between the disappearance of cookies, the generalization of GA4, and the rise of TikTok Ads, brands need profiles capable of orchestrating a 100% data-driven marketing. Designed to combine strategic vision and operational mastery, this 2-year certified training, in alternating education, co-constructed with the École Supérieure du Digital (ESD) teaches you to define a digital growth strategy and then deploy it concretely: paid social, SEO/SEA, email & marketing automation, CRM, CRO/UX, and analysis dashboards (GA4, cookieless tracking) to transform every click into business.
Beyond the courses, action-based pedagogy anchors growth marketing in reality with several projects on real cases to test your data-driven skills, from strategy to execution and performance measurement.
The plus: ua double degree ESP-ESD recognized by industry professionals, validating skills in digital marketing, data analysis, and project management.
Training rhythm
Alternating (4 days in companies / 1 day at school)
Campus
Paris, Bordeaux, Lyon, Toulouse, Nantes, Lille
Admission
Outside Parcoursup
Academic Recognition
RNCP Title 41109 Digital Marketing Manager
One expertise, many experiences
To help you better envision this training in Business Development & E-commerce, we offer you an overview of the training and a glimpse of the many career opportunities.
Natural Referencing (SEO) Seminar for Marketing
A week to enter the exciting yet complex world of natural referencing. Between HTML tags, Google algorithms, AMP, and Black Hat SEO, you will have no excuses for not being at the top of the page!
Agency Competitions
A true marker of project-based pedagogy, competitions allow students to confront real briefs proposed by partner companies. In teams, they design recommendations worthy of communication agencies and present them to the client.
Among the partners: TF1, SCNF, Doritos, Crédit Agricole, Ferrari...
Email Marketing and Campaign Automation Seminar
Used by many companies, CRM has become an essential tool for optimizing customer relationships… but choosing one can be complex! This seminar week allows you to discover the essential features of a good CRM: mailing, automation, reporting, scoring, attribution, etc.
Project Creating a Digital Brand (Pure Player)
Bring a Digital Native Vertical Brand to life: from customer insight to the first online sale. The program includes: brand platform, positioning, acquisition (SEO/SEA/social paid), artistic direction & content, pricing, landing pages, and go-to-market roadmap. Example: launching a brand of organic and ethical cosmetics sold exclusively online.
Seminar The Opportunity of Data in Marketing
What if data became your best marketing lever? In one week, learn to decipher data, extract key insights, and activate more effective strategies.
E-commerce Project
Launching an online store: from the conversion funnel to the average cart value. In front of a real customer, you audit an online store and propose an optimization plan: UX & conversion funnel, SEO/SEA, retargeting, automation & CRM, content strategy, average cart value & LTV, dashboards and A/B testing.
One training, multiple careers
The Master's in Business Development & Digital Marketing prepares for commercial and strategic roles in business development and digital marketing. Discover the career opportunities and professional prospects available after the training.
A training designed in direct connection with market expectations, to prepare profiles capable of meeting the commercial, marketing, and development challenges of companies.
minimum months
of professional experience
weeks
of thematic projects & seminars
RNCP title
level 7
minimum months
of professional experience
weeks
of thematic projects & seminars
RNCP title
level 7
Are you wondering if
You are passionate about digital, marketing, and innovation
this program will allow you to master the tools and strategies to excel in these fields
You aspire to varied career opportunities
ranging from business development and digital marketing to project management and client relations, in companies, startups, or specialized agencies
You want to join a dynamic and growing sector
driven by digital transformation
You are looking for a practice-oriented training
to learn through concrete projects
Do you want to be trained by professionals
and experts in the creative industries
Are you wondering if
You are passionate about digital, marketing, and innovation
this program will allow you to master the tools and strategies to excel in these fields
You aspire to varied career opportunities
ranging from business development and digital marketing to project management and client relations, in companies, startups, or specialized agencies
You want to join a dynamic and growing sector
driven by digital transformation
You are looking for a practice-oriented training
to learn through concrete projects
Do you want to be trained by professionals
and experts in the creative industries
Join the School of Advertising
of our graduates employed within 6 months of completing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School 2024 ranking
of our graduates employed within 6 months of completing their studies
Alumni present in the largest agencies and companies
communication school in the Happy at School 2024 ranking